The goals of a content marketing strategy can be very different. Good content can improve the visibility of your website, increase traffic, increase awareness of your company - or be part of another marketing strategy (e.g. viral marketing). It can also be used for link building, PR or the generation of leads. Since Google, as the search engine market leader in Germany, places increasing value on unique content, it is worth using content marketing for these goals. A professional content marketing agency will help you figure out your goals and determine the best strategy to achieve them.
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