Companies often create their own content first. Of course, that's basically a great thing - after all, it makes the content authentic. Especially when it comes to the creation of texts, companies often operate according to the motto: "Everyone can write - we do it ourselves." However, this is a fallacy. Not everyone can write, and a little SEO know-how is required for the Internet in order to offer users the best possible content.
The sheer workload becomes a problem at the latest when content has to be created for a particularly large number of pages. For example, in online shops with many categories, countless working hours can be estimated to provide the individual product pages with text. This work can hardly be done on the side by in-house employees without impairing their actual tasks. Here it is advisable to get a content marketing agency on board: An agency not only has the know-how to put content in the best possible light, but can also spend more time and energy on it. It is also advisable to hire an agency for audio-visual content, since agencies do not only have conceptual know-how, but also have the appropriate high-quality equipment .
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